About Me
Versatile content strategist and writer with 9+ years of experience crafting compelling narratives across digital platforms. Specialized in developing strategic content that drives engagement, builds brand identity, and converts audiences. Proven track record in leading content teams and executing successful campaigns for global brands in tech, lifestyle, and B2B sectors. Passionate about storytelling that resonates with specific audience segments while maintaining a consistent brand voice. Combines creative thinking with data-driven insights to optimize content performance and achieve measurable business results.
Professional Experience
Head of Content Strategy
Lead content strategy development and implementation for diverse clients spanning tech startups to established global brands. Manage a team of 6 content creators and coordinate with SEO, design, and marketing departments to ensure integrated content approach. Oversee editorial calendars, content audits, and performance analytics.
- Developed a comprehensive content strategy for a fintech client that increased organic traffic by 125% and lead generation by 85% within 8 months
- Built a scalable content production framework that improved team efficiency by 40% while maintaining quality standards
- Conceptualized and executed a thought leadership campaign that positioned a B2B client as an industry authority, resulting in 3 speaking engagements at major conferences
Senior Content Writer
Created various content formats including articles, whitepapers, case studies, and social media content for technology clients. Conducted stakeholder interviews, research, and competitive analysis to inform content development. Collaborated with design and marketing teams to ensure content alignment with campaign goals.
- Authored a series of technical whitepapers that generated over 3,000 qualified leads for an enterprise software client
- Increased blog engagement metrics by 65% through implementation of audience-focused content strategies
Content Writer
Produced engaging lifestyle content for digital and print publications. Researched trends, conducted interviews, and created feature articles, product reviews, and branded content. Managed content for social media channels and email newsletters.
- Grew newsletter subscription base from 5,000 to 25,000 readers through compelling content and optimization strategies
- Developed a popular weekly column that became the publication's most-read feature online
Skills
Content Creation
- Long-form Content
- Blog Posts
- Whitepapers
- Case Studies
- Social Media Content
- Email Campaigns
Content Strategy
- Content Auditing
- Editorial Planning
- Audience Segmentation
- Buyer Persona Development
- Brand Voice Development
- Content Distribution
Digital Marketing
- SEO Content Optimization
- Content Analytics
- Content Marketing
- Conversion Copywriting
- A/B Testing
- Storytelling
Tools & Software
- WordPress
- HubSpot
- Google Analytics
- Ahrefs
- SEMrush
- Adobe Creative Suite
Education
University of Brighton
University of Leeds
Contact
I'm always interested in discussing content strategy, storytelling, and creative collaborations. Whether you need help with your brand's narrative or have an exciting project in mind, feel free to reach out.